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By the Numbers: Benchmarking Study on Healthcare Marketing, Communications and Strategic Planning-Budgets, Staffing and Structures

By the Numbers: Benchmarking Study on Healthcare Marketing, Communications and Strategic Planning-Budgets, Staffing and Structures


Paperback, 44 pages, release 2007-12-20
Shsmd
Society for Healthcare Strategy and Market Development of the American Hospital Association
ISBN: 0975597345

Based on a study of more than 250 hospitals and health systems throughout the country, By the Numbers is an invaulable reference for anyone who wants comparative budgeting and operational data. This e…

Terminology of medicine: making integrated health care

Problems and Cases in Healthcare Marketing

Problems and Cases in Healthcare Marketing


Hardcover, 448 pages, release 2004-01-08
V Kasturi Rangan, John A Quelch, John T. Gourville
McGraw-Hill/Irwin
ISBN: 0072887761

Cases in Health Care Marketing, 1/e by Gourville, Quelch and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven section…


The New Rules of Healthcare Marketing: 23 Strategies for Success (Spotlight) Chicago, Ill.

The New Rules of Healthcare Marketing: 23 Strategies for Success (Spotlight Series) Chicago, Ill.


Paperback, 117 pages, release 1998-03
Arthur C. Sturm
Health Administration Press
ISBN: 1567930743

Discover the components of a successful integrated marketing approach, including: * Creating and maintaining a brand identity * Understanding your customers' core needs * Achieving excellence in custo…

Keyterms list: health the early years

Healthcare Marketing in Transition: Practical Answers to Pressing Questions

Healthcare Marketing in Transition: Practical Answers to Pressing Questions


Hardcover, 287 pages, release 1995-07
Terrence J. Rynne
McGraw-Hill Companies
ISBN: 1557386358


Associated words: business, understanding health literacy, health care delivery, sales, marketing, economics, administration, management, finance

Healthcare Marketing, Sales and Service: An Executive's Companion

Healthcare Marketing, Sales and Service: An Executive's Companion


Paperback, 130 pages, release 2001-01
John F. O'Malley
Health Administration Press
ISBN: 1567931502

In today's competitive environment, healthcare leaders cannot succeed by cutting costs alone. Marketing, sales and service can have a major effect on the long term success of your organization. This n…


Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business

Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business


Hardcover, 198 pages, release 2006-12-29
Gunter Umbach
Gower Publishing Company
ISBN: 0566086433

Review: THIS Market book to have
Really one applied of the best market book for good sales. Nothing special, but is everything in it. Very well presented, extensively and sincerely to the point. Is able…


Healthcare Advertising and Marketing: A Practical Approach to Effective Communications

Healthcare Advertising and Marketing: A Practical Approach to Effective Communications


Paperback, 231 pages, release 1998-11-01
Patricia Sue Meade, Pat Meade
Mcgraw-hill health care education group
ISBN: 0070412367


Keywords: health care administration, random reflections on health services, health care issues, family, medical economics, fitness, health care delivery, advertising, marketing, services

Marketing for Therapists: A Handbook for Success in Managed Care

Marketing for Therapists: A Handbook for Success in Managed Care


Paperback, 190 pages, release 1996-02-23
Jossey-Bass
ISBN: 0787902071

Jossey-Bass Behavioral Healthcare Library
A Volume in the Jossey Bass Managed Behavioral Healthcare Library The first book of its kind, this essential resource helps therapists survive and thrive in today's rapidly changing health care enviro…


Marketing Dermatology: in A Changing Healthcare Environment

Marketing Dermatology: in A Changing Healthcare Environment


Spiral-bound, 77 pages, release 1997-01-15
Cynthia Hough, CYNTHIA M. HOUGH
Anadem Publishing
ISBN: 1890018139

Guide to the art of marketing dermatology practices. For practice managers and clinicians. Discusses educating patients, enhancing the dermatologist's position in the managed care system and using edu…


Fundamentals of Strategic Planning for Healthcare Organizations

Fundamentals of Strategic Planning for Healthcare Organizations


Hardcover, 260 pages, release 1996-12-18
R. Henry Migliore, David L. Loudon, Robert E. Stevens
Routledge
ISBN: 0789000601

Haworth Marketing Resources

The most popular terms: family, social workers in health care management, nursing, health systems, economics, hospital administration, strategic planning, business, fitness


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