Essentials of health care marketing

Paperback, 416 pages, release 2006-02-09

Author: Eric N. Berkowitz

Manufacturer: Jones & Bartlett Pub

ISBN: 0763783501

Essentials of Health Care Marketing, Second Edition, is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily…

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Hardcover, 409 pages, release 1996-01-15

Author: Eric N. Berkowitz

Manufacturer: Jones & Bartlett Publishers

ISBN: 0834206870

A complete curriculum of marketing management tools and techniques, ideal for graduate and upper level graduate courses, is contained in this text. Filled with examples from a wide array of health car…

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Paperback, 409 pages, release 2003-06

Author: Eric N. Berkowitz

Manufacturer: Jones & Bartlett Publishers

ISBN: 0763732680

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Hardcover, 224 pages, release 1986-01-01

Manufacturer: Routledge

ISBN: 0866565493

This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state of the art applications and activities…

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Paperback, 213 pages, release 1992-01-15

Manufacturer: Jones & Bartlett Publishers

ISBN: 0834203022

Review
This informative guide to marketing offers you a wealth of ideas for survivingand thriving in the tough competition of health care today. You'll learn about marketing approaches through a wide range o…

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Hardcover, 255 pages, release 1991-01

Authors: Eric N. Berkowitz, Steven G. Hillestad

Manufacturer: Aspen Publishers

ISBN: 0834201887

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Keywords: strategic planning, building blocks of life, nursing, services, health systems, health care administration, medical economics, health care delivery

Hardcover, 544 pages, release 1994-03

Manufacturer: Jones & Bartlett Publishers

ISBN: 0834205270

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Reference index: health resources, social exclusion in healthcare, social issues, medicine, general issues, marketing of health services, economics, nursing, health care administration, hospital

Hardcover, 400 pages, release 1990-12

Authors: Richard Mathieu, Carol Anne Letheren

Manufacturer: Practice Management Information Corporation

ISBN: 1878487221

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Hardcover, 576 pages, release 2008-05-09

Authors: Robert J. Stevens, Joel Shalowitz, Philip Kotler

Manufacturer: Jossey-Bass

ISBN: 0787984965

This much needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step…

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Hardcover, 184 pages, release 1985-01-01

Manufacturer: Routledge

ISBN: 0866564500

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketi…

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