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Essentials of Health Care Marketing

Essentials of Health Care Marketing


Paperback, 416 pages, release 2006-02-09
Eric N. Berkowitz
Jones & Bartlett Pub
ISBN: 0763783501

Essentials of Health Care Marketing, Second Edition, is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily…


Essentials of Health Care Marketing

Essentials of Health Care Marketing


Hardcover, 409 pages, release 1996-01-15
Eric N. Berkowitz
Jones & Bartlett Publishers
ISBN: 0834206870

A complete curriculum of marketing management tools and techniques, ideal for graduate and upper level graduate courses, is contained in this text. Filled with examples from a wide array of health car…


Essentials of Health Care Marketing

Essentials of Health Care Marketing


Paperback, 409 pages, release 2003-06
Eric N. Berkowitz
Jones & Bartlett Publishers
ISBN: 0763732680


Associated words: economics, public health in mexico city, marketing, business, health care delivery, fitness, management, hospital administration, medical care

Professional Practice in Health Care Marketing

Professional Practice in Health Care Marketing


Hardcover, 224 pages, release 1986-01-01
Routledge
ISBN: 0866565493

This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state of the art applications and activities…


Health Care Marketing Management

Health Care Marketing Management


Paperback, 213 pages, release 1992-01-15
Jones & Bartlett Publishers
ISBN: 0834203022

Review
This informative guide to marketing offers you a wealth of ideas for survivingand thriving in the tough competition of health care today. You'll learn about marketing approaches through a wide range o…


Health Care Marketing Plans: From Strategy to Action

Health Care Marketing Plans: From Strategy to Action


Hardcover, 255 pages, release 1991-01
Eric N. Berkowitz, Steven G. Hillestad
Aspen Publishers
ISBN: 0834201887


Keywords: strategic planning, building blocks of life, nursing, services, health systems, health care administration, medical economics, health care delivery

Health Care Marketing: A Foundation for Managed Quality

Health Care Marketing: A Foundation for Managed Quality


Hardcover, 544 pages, release 1994-03
Jones & Bartlett Publishers
ISBN: 0834205270


Reference index: health resources, social exclusion in healthcare, social issues, medicine, general issues, marketing of health services, economics, nursing, health care administration, hospital

Marketing Health Care

Marketing Health Care


Hardcover, 400 pages, release 1990-12
Richard Mathieu, Carol Anne Letheren
Practice Management Information Corporation
ISBN: 1878487221


Alternative word list: canada, medical ethical standards in mental health care, health planning, reimbursement, health care planning, practice management, marketing of health services

Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System


Hardcover, 576 pages, release 2008-05-09
Robert J. Stevens, Joel Shalowitz, Philip Kotler
Jossey-Bass
ISBN: 0787984965

This much needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step…

The most popular terms: phenomenology of health

How to Write a Marketing Plan for Health Care Organizations

How to Write a Marketing Plan for Health Care Organizations


Hardcover, 184 pages, release 1985-01-01
Routledge
ISBN: 0866564500

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketi…



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