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Marketing and Health Care Organizations

Marketing and Health Care Organizations


Paperback, 224 pages, release 1995-01-01
Robin Lowe, Colin Gilligan
Radcliffe Publishing Ltd
ISBN: 1857751906


Keyterms list: hospital administration, court battle for health insurance, fitness, health services administration, emergency services, management, marketing, sales, great britain

Marketing Health/Fitness Services

Marketing Health/Fitness Services


Hardcover, 136 pages, release 1988-11
Richard F. Gerson
Human Kinetics Pub
ISBN: 0873229312


Associated words: physical fitness centers, health policy reform in america, management, medical care, fitness training, economics, business, marketing, sales

Marketing Health Services

Marketing Health Services


Hardcover, 469 pages, release 2004-01
Richard K. Thomas
Health Administration Press
ISBN: 1567932347

Although it took the concept of marketing decades to take hold in the healthcare industry, it has become an integral part of a healthcare organization's success in recent years. Public relations, adve…


Marketing Health: Smoking and the Discourse of Public Health in Britain, 1945-2000

Marketing Health: Smoking and the Discourse of Public Health in Britain, 1945-2000


Hardcover, 260 pages, release 2007-08-30
Virginia Berridge
Oxford University Press, USA
ISBN: 0199260303

The post war history of public health and the role of smoking within that history epitomises the tensions which surround taking health to the public. Public health history has largely concentrated on…


Managing and Marketing Health Services

Managing and Marketing Health Services


Paperback, 224 pages, release 2002-08-22
Anne Smith, Gillian Hogg, Moira Fischbacher, Angus Laing
CENGAGE Lrng Business Press
ISBN: 1861526784

The organisation and management of health care services is a central theme within public policy across the post industrial world. Demographic, socio economic and technological changes present challeng…


Social Marketing: New Imperatives for Public Health

Social Marketing: New Imperatives for Public Health


Paperback, 304 pages, release 1985-04
Richard K. Manoff
Abbey Publishing
ISBN: 0275916731

Drawing on 20 years of experience in the U.S. and the Third World, Manoff presents ways in which modern marketing methods can be applied to problems of public health and nutrition practices. He incorp…


Health insurers marketing Medicare plans to seniors.

Health insurers marketing Medicare plans to seniors.


Digital, 3 pages, release 2005-11-07
Jonathan D. Colburn
Thomson Gale
ISBN: B000C1XDTM

Up front
Article from San Fernando Valley Business Journal
This digital document is an article from San Fernando Valley Business Journal, published by Thomson Gale on October 10, 2005. The length of the article is 616 words. The page length shown above is bas…


Health Services Marketing: A Practitioner's Guide

Health Services Marketing: A Practitioner's Guide


Paperback, 164 pages, release 2007-10-19
Richard K. Thomas
Springer
ISBN: 0387736042

Despite the growing importance of marketing for health professionals, there is no concise how to guide available on the topic for use by physician practices, hospitals and other healthcare organizatio…


The Roots of Health

The Roots of Health


Paperback, 80 pages, release 2002-06
Sandra Hill, Romy Fraser
Aatec Publications
ISBN: 1903998050

Schumacher Briefing

Terminology of medicine: vaccines, laboratory chemistry health, nursing, family, alternative therapies, pregnancy guide, healthy eating, alternative medicine, tips, health

The Medical and health encyclopedia

The Medical and health encyclopedia


Unknown Binding, 754 pages, release 1992
Southwestern Co.
ISBN: 0894341324


Related words: adult add, providing health care benefits in retirement, popular, view from clients world, medicine, depression, wicca, memoir, encyclopedias, borderline


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