This research of corporate strategy analysis implements
comparative analysis and benchmarking to analyse and examine the corporate strategy of the
pharmaceutical sectors of 4 international pharmaceutical companies. Most existing studies of pharmaceutical industry have been limited to some specific fields such as the R&D ability, new products launch time, acquisitions, and alliances. Little has been known about the analysis of corporate strategy and comparison of pharmaceutical industry by both internal and external factors. On the other hand, the comparative strategy and benchmarking have been frequently applied in analysing the corporate strategy mostly in public
service industries, in…
This is the only dissertation on pharmaceutical industry from the globally well-known Warwick Manfacturing Group.
