If you specialize in complex sales, the business-to-business
transactions that involve multiple decisions made by multiple people from
multiple perspectives, this is the book for you! It presents The Prime Process - a diagnostic, customer-centered approach that clearly sets you apart from your competition and positions you with respect and credibility as a valued and trusted advisor. If the stakes are high and you're expected to win, this book will give you the edge you've been looking for. Buy your copy today!
I had a chance to read 'Mastering the Complex Sale', by Jeff Thull, a few weeks before it was released to the public. For the last 18 years we have used many of the concepts contained in the book and
This book is a great
guide to help you view the sale through the customer's eyes. It has helped me think about the other side, rather than always thinking of what I need out of the deal. It has helped