This book brings together in one handy volume all the information needed to understand - and to adapt to - the present prescribing climate, offering practical guidance and comprehensive, authoritative coverage. Various initiatives designed to influence primary care prescribing are described, as well as current national (UK) and international prescribing patterns. Chapters on the development, licensing, and marketing of drugs provide important
background for all those making prescribing choices. Research on how doctors choose drugs is reviewed, to help
prescribers understand their current prescribing choices and make the best decisions possible. However, `
rational prescribing' is broader than…
