Author: Mickey C. Smith
In the second half of the twentieth century, 20 percent (10, 000) of all retail
druggists were Rexall druggists. Now there are none, and this book explains why! The Rexall Story: A History of Genius and Neglect shows how a brilliant and successful business/pharmacy venture was allowed to fail through carelessness and an inattention to the original formula of the company. From the celebrated genius of Louis Liggett - who started United Drug in 1903 - to the business's demise nearly
75 years later, this significant text will provide you with new insight into the pharmacy industry. With The Rexall Story, pharmacists, pharmacy and business educators, and historians alike can see how Louis…
THE REXALL STORY: A HISTORY OF GENIUS AND NEGLECT covers the rise and fall of a pharmacy which became a name brand across the country before big business was a common name. Rexall was the brain child…
