Author: Philip M. Parker
Manufacturer: ICON Group International, Inc.
This study covers the latent demand outlook for generic
prescription drugs across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 5, 000 cities in India. For each city in question, the percent share the city is of it?s state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-?-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which
project fundamental economic dynamics within each state or union territory and city…
