Author: Philip M. Parker
Manufacturer: ICON Group International, Inc.
This study covers the latent demand outlook for over-the-counter generic drugs across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 13, 000 cities in the United States. For each city in question, the percent share the city is of it?s state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-?-vis others. This
statistical approach can prove very useful to distribution and/or sales force
strategies. Using econometric models which project fundamental economic
dynamics within each state and city, latent demand estimates are…
