The Doctor As Customer: A Guide for Pharmaceutical Representatives
Author: Andy Farah Manufacturer: Farah Consulting Keywords: sildenafil ISBN: 0967843707
Book description A thorough resource for pharmaceutical representatives or those who are interested in pursuing a career in pharmaceutical sales. The Doctor As Customer guides the reader through medical decision making, influences on prescription habits and understanding the minds of the customer. It is the only book of it's kind, the psychology of selling to physicians written by a physician.
Book review: Great Book for Existing or Aspiring Pharm. Reps Great tips for reps on how docs think and what it takes to make an impact. Good mix of medical info, sales tips and FUNNY cartoons! I've spent seven years as a rep and still found lots of helpful
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